Our method
How MMP works.
Four phases: Understand, Architect, Realize, Verify. Nothing is designed before it is understood, and nothing is called done until it is verified against the acceptance criteria agreed up front.
01. Understand — Presence MRI
What we do
A structured discovery that produces your Presence MRI — an honest current-state diagnosis of your digital presence.
- Stakeholder interviews (leadership, marketing, sales, support, IT)
- Current-site audit (SEO, a11y, security, performance, content)
- Competitive & aspirational analysis (3-5 peers)
- Tech stack inventory (site, apps, CRM, workflows, brand, AI)
- Goals, constraints, success metrics, budget, timeline
Output: Presence MRI document (PDF) + scoping call.
Deliverables
- Presence MRI (PDF)
- Scoping call recording & notes
- Initial recommendations (high-level)
- Proposed next step (if clear)
No obligation. If we proceed, this fee applies to the full engagement.
02. Architect — Blueprint
What we do
A complete blueprint where every decision traces back to a business need.
- Information architecture & content model
- Page templates & component library
- Tech stack recommendation (static-first or CMS-backed)
- Design tokens (JSON + CSS custom properties)
- AI behavioral training spec per page/component
- Acceptance criteria (testable, verifiable)
- Phase plan & effort estimate
Deliverables
- Blueprint document (PDF)
- Design tokens (JSON/TS/CSS)
- Component library stub (React/Astro)
- AI behavior specs (JSON per template)
- Acceptance criteria document
- Phase plan & effort estimate
03. Realize — Build
What we do
Implementation that follows the blueprint, delivered in reviewable stages.
- Environment setup (repo, CI/CD, preview, monitoring)
- Core implementation (templates, components, logic)
- Design system implementation (tokens, base styles)
- Content migration (if applicable, with validation)
- Integrations (forms, CRM, webhooks, web apps)
- AI behavior specs attached to every component
Stages: foundation, MVP, enhancements, polish.
Deliverables per stage
- Source code (GitHub, GitLab, or Azure Repos)
- Preview URL (Netlify, Vercel, or Cloudflare Pages)
- Stage acceptance criteria & test results
- Updated design tokens & component library
- Deployment checklist
04. Verify — Proof
What we do
Tested against the acceptance criteria. A Verification Receipt proves what was delivered.
- Automated audit (Site Auditor: SEO, a11y, security, perf)
- Manual QA (cross-browser, device, assistive tech)
- AI behavioral evaluation (spec adherence, guardrails)
- Performance profiling (Web Vitals, traces, waterfalls)
- Security review (headers, CSP, SRI, subresource integrity)
- Verification Receipt & deploy
Nothing ships until all checks pass and you sign.
Verification Receipt
- SHA-256 hashes of all deployed files
- Site Auditor report (timestamped)
- Manual QA checklist (browser/device/a11y)
- AI behavioral eval results (spec adherence)
- Performance metrics (LCP, FID, CLS, TTI)
- Sign-off & timestamp
Proof that what was specified is what was shipped.
Want to see how it works for you?
Start with your situation. We’ll tell you honestly how — and whether — we can help.